By Daphne Sashin
December 20 2003
JAMES CITY -- A Williamsburg-area dentist was reprimanded by the Virginia Board of Dentistry and agreed to pay a $1,000 fine for illegally advertising his practice as "natural."
The state board that licenses and regulates dentists said Peter S. Evans, a dentist who practices on King's Way in
Evans signed an agreement that said the advertisement was a violation of the profession's rules and that he would pay the fine.
On Friday he said "it's inappropriate to comment right now," but a Web site he has used invites people to "learn about our practice's natural philosophy, mercury free and biocompatible services."† (Marieís note: That is what the board didnít like---his mercury free and biocompatible services.)
Sandra K. Reen, executive director of the dentistry board, said Evans violated a Board of Dentistry regulation that "you must describe your practice with terminology that is accurate and accepted within the dental community."
"There is no practice in dentistry that is, from a professional point of view, referred to as natural dentistry," she said. "To give what you're doing a name that is not recognized is misleading."
(Marieís note. There may not be a category known as
cosmetic dentistry either, but dentists use it all the time without being penalized.)
Reen would not explain why the phrase "natural dentistry" implies a claim of superiority, saying that information was "not a matter of public record."
She said whether Evans uses mercury fillings or not had nothing to do with the violation.
Daphne Sashin can be reached at 223-5684 or by e-mail at email@example.com
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